The enigmatic history of TikTok

What is TikTok and why is it so popular?

In just three years, TikTok has surpassed YouTube in popularity and usage among the youngest. Where did this social network come from? How have you been so successful? Why does the United States want to close it?
Today we cannot live without Google, Amazon, or WhatsApp. But they are companies that just 10 or 20 years ago did not exist. North American technology companies conquered the world in just a few years until they became universal. It is a phenomenon that we thought would never happen again ... until now.
A similar projection is happening in recent years with Chinese tech companies. The most striking case is TikTok. We are going to know the enigmatic history of this popular social network.
Huawei, TikTok, Alibaba ... Chinese tech giants have grown even faster than the American ones, and have even surpassed them. Despite the North American veto, Huawei is currently the company that sells the most mobile phones in the world. TikTok is already more popular than YouTube among North American kids, and Alibaba makes things difficult for Amazon in global trade.


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Among all of them, TikTok is the newest, and also the one that has experienced the most spectacular growth. It started to spread into international markets in 2018 ... less than two years ago! In record time, it has exceeded 2,000 million downloads between iOS and Android, and it is already the most downloaded mobile app, after WhatsApp.
What does TikTok have to attract so many people in such a short time? Where did it come from? Why do countries like the United States or India want to ban it? Let's try to find out.
What is TikTok?TikTok is a social network of Chinese origin in which users share short videos of between 15 and 60 seconds. These videos can be edited with tools to include music, slow and fast motion, special effects, augmented reality, etc.
The main function of these videos is to become viral: that the maximum number of people see them. So they try to combine fun, originality, surprise, and unique skills. Dances, music video playbacks, poses, cosplay, pranks, imitations, magic, feats, juggling, etc. are mainly shared.


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Creating videos is extremely fast and easy. If we combine this with its fun, carefree nature, and the use of video and music, banishing photos and text, it is easy to see why TikTok has captivated children and adolescents around the world.
It is estimated that it currently has more than 800 million active users.
Viral algorithmWe have seen what TikTok is, but that does not explain its overwhelming success. Ultimately it is a proposal similar to other social networks focused on young people, such as Snapchat.
One of the keys to TikTok is its artificial intelligence algorithm that aims to viral videos. It can locate the videos that are being shared the most, find out why (whether it is a dance, a skill, or a challenge), and send it to users who enjoy these types of videos.
Users can follow their favorite creators, but they also receive videos according to their tastes, which are analyzed by AI, based on what you create or watch. Then he groups the most viewed videos in trends that he places on the cover and makes them go viral even more.


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Also, TikTok includes a series of tools designed to promote this virtualization. For example, it allows you to synchronize the mouth with the music, change the video while maintaining the dialogues, or record a video as a duet with different mobiles, which are then seen side by side.
There is also a Reactions button, where you record yourself reacting to a video, and that recording is inserted into the video itself so that others can see the reactions it provokes.
As we can see, the intelligent design of TikTok is meticulously designed to virtualize content with speed and mastery that few social networks achieve.
The demographics of TikTokAlthough its use in the United States is quite balanced between men (56%) and women (44%), as well as between mobile phones, with 52% of iOS users and 48% of Android, this is not the case with age. 42% of its users are between 16 and 24 years old, and there is a percentage higher than 20% of children.


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Vertical trendsPlatforms such as TikTok, Snapchat, or YouTube itself, focused on viral videos vertically, have made young people accustomed to seeing videos vertically, something that until recently was considered an aberration.
Where did TikTok come from?What is most surprising about this social network is that it has achieved around 1 billion users in just 2 years. Who is behind it?
TikTok is a product developed by the Chinese company ByteDance, which only earned 5,000 million dollars in the first quarter of 2020, and has a valuation of 150,000 million dollars (it is not yet on the Stock Market).

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