Digital makeup in the spotlight: Google wants to narrow it down

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Mobile phones have become the photo tool par excellence, especially among teenagers. Selfies are one of the culprits, especially in countries like Spain, the European country where such photos are mostly taken.

And in recent years we have seen how processing and retouching tools have become popular to unsustainable extremes. Various studies suggest that users get carried away by perfect, unreal beauty, achieved by software manipulations.

Now, some mobile firms have started positioning themselves to minimize the use of these actions. Google, for example, has announced that even though it will let users turn on beauty filters on their Pixels, it will leave them off by default.

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Changing the language of digital makeup
Also, it will change the way it refers to the different settings of it. Instead of beauty mode, for example, it will call it Subtle, about the modifications that will be made to the photo. Another more aggressive one will be called Soft.

According to Google, the language used for such tweaks, such as Beauty, Perfection and the like, implies that if we don't look like that we're wrong.

This approach from Google is not new and as early as July we talked about how you wanted to limit on Android 11 the application of these effects.


At the moment these options will change in pixel 4a, 4a 5G and 5, but hopefully, the rest of the manufacturers will do the same soon. Similarly, leaving them off by default also seems like a good decision, allowing a user to activate it if they want but not putting them active by default.

Such movements accelerate as many users, especially younger ones, begin to have beauty ideals marked by these filters.

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