Hisense ULED U8QF, analysis and opinion

Hisense ULED U8QF

After a few days thoroughly testing the performance of Hisense ULED U8QF, we bring you an analysis of Hisense’s new high-end TV by 2020.

Making a hole in a sector as specialized as TVs is not an easy task, even more so if your brand is not recognizable by the general public. In that case, the best alternative is to appeal to the pocket of users with TVs with unbeatable value for money.

And that’s precisely what Hisense’s strategy has been for the last few years. However, as the Chinese brand has gained renown, the performance and quality of its products have been rising, managing to position them as a real alternative to mid-range televisions from major manufacturers.

With the Hisense ULED U8QF, the Chinese brand takes a strong position and is shown as a manufacturer with a solid product that offers high-end performance, for a very low price. It serves as a reference that the Hisense ULED U8QF of 65 inches that we are available to analyze has a price of about 1,355 euros. Will it be worth it? We found out!

Hisense  ULED U8QF

Solid materials and maximum prominence to the screen

Manufacturers tend to take great care of the aesthetics of their TVs as they are devices that must be integrated into rooms and environments with a certain decoration, so they tend to be conservative with the appearance of their TVs.

In the case of the Hisense ULED U8QF of 65 inches that we are analyzing, we are faced with a TV that, despite its considerable size, retains a discrete line in which the front takes all the prominence.

First, the screen glass is not set in any frame but rests flat on a slightly larger metal base showing a chrome line at the edge.

At the bottom of the panel is the integrated soundbar covered by the black acoustic fabric. The sound of this Hisense ULED U8QF has been adjusted by JBL which leaves its stamp on a small badge at the left end of the bar, while the centre is reserved for the manufacturer’s logo.

HiSense u8QF

The overall finish on the front of the TV is metallic dark grey giving it a modern and elegant look that corresponds to the expected of Hisense’s top TV by 2020.

The TV sits on a V-shaped centre foot that provides solid support even with dimensions as impressive as the Hisense ULED U8QF. Despite the size, the weight distribution that the foot supports means that it does not take up too much space in the furniture.

Mounting this centre foot is very simple and you only have to attach the three parts that make it up with screws and then install the foot on the back of the TV with four more screws. An operation that is solvent in just 3 minutes, but given the volume of the TV will require two people.

If we go to the back it is apparent that their thickness is much higher than that of OLED screens and even more than the TVs that mount EDGE LED lighting systems.

This is due to its Full Array Local Dimming (FALD) technology that has an array of LED lights on the back of the TV that project the light directly onto the panel, making a much more precise light control.

Hisense  ULED U8QF

This thickness will have a greater impact if the TV is going to be wall-mounted on a 400x400 VESA stand, but it is a low price to pay for the considerable improvement in image quality provided by this technology.

In HDR it’s excellent, in scaling and SDR goes free

We arrive at one of the most important sections for a TV: the section in which we analyze the image quality offered by Hisense ULED U8QF.

We are faced with an impressive 65-inch panel with 4K UHD resolution (3,840 x 2160 px) of 8 bits + FRC (Frame Rate Control) and HDR10, HLG, HDR10+ and Dolby Vision support.

The great advantage of this panel is to incorporate a 180-zone Full Array Local Dimming (FALD) system into a 1,355 euro TV. Thanks to this system, the lighting system is better controlled, preventing light from dispersing throughout the panel by washing the colours. In this way, the light can be located at the brightest points, while the rest of the screen will be dimmed to achieve more intense blacks.

Hisense  ULED U8QF

Usually, blacks are well achieved, although under no circumstances will they reach OLED levels. However, we have appreciated too aggressive local attenuation in certain dark scenes in which blacks were impaled by removing all traces of detail.

In our tests, we noticed a lack of uniformity in the lighting by showing ranges of greys producing the dirty screen effect, something that has not happened in other tones showing more uniform lighting.

ViDAA U4 evolves but accuses many absences

After her forays with Android TV, Hisense once again entrusts control of the entertainment and connectivity platform to the VIDAA U4 system developed by the brand itself.

It is a platform that we had already tested in the Hisense H50U7B and there is a substantial improvement in terms of fluidity and navigation of the menus. In that sense, the user experience is impeccable and easy to move around the setup menus.

Hisense  ULED U8QF

Added some new features such as VIDAA Free, a HUB of featured content from the different online content platforms and channels that allows you to access the content with a single click.

One of VIDAA’s main problems is not having the presence of some critical apps in its app store such as Apple TV Plus, Disney Plus or HBO. This will drag the user experience a lot as users won’t be able to get those platforms from the TV.

Dolby Atmos in an integrated pseudo-soundbar

In the sound section, Hisense has chosen to do without the rear speakers and project the sound directly in front of the viewer from the front by locating the aligned speakers at the bottom of the screen.

The sound system has been tuned by JBL and they have done a really good job with this 2.0 sound system with support for Dolby Atmos surround sound.

Hisense  ULED U8QF

We are talking about a system of 10 W per channel delivering a total power of 20 W that offers above-average sound quality. The sound experience could be the equivalent of mounting an input range soundbar.

With the right sound mode, we manage to create a more sized sound atmosphere, although the sound is maintained between the user and the screen and is not projected onto the ceiling as the dedicated soundbars can achieve.

A perfect TV for very moviegoers, but upgradeable to watch TV

We reach the final stretch of this analysis of Hisense ULED U8QF with the feeling of having tried two different TVs depending on the content you are going to see regularly.

If TV DDT channels are your main source of entertainment, and you’re not used to watching HDR content, this may not be the best choice for you.

Hisense  ULED U8QF

In our experience, the processing that applies to scale this type of content to 4K does not offer the quality you would expect from a high-end Hisense TV.

In short, the Hisense ULED U8Q is a workhorse to watch bright and well-defined HDR content obtaining one of the best value TVs with more than decent features to connect a current console.

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