Samsung unveils HDR10+ Adaptive, TVs that adapt to the light of the room

Samsung vs. Dolby Vision, the Korean manufacturer introduces technology similar to that announced by Dolby earlier this year and continues its battle for the best technology.

Earlier this year, during the 2020 CES fair, Dolby Vision conquered with its new Dolby Vision IQ technology. With it, they improved HDR to adapt the light of the image according to the conditions of each room with integrated luminosity sensors.

Samsung now strikes back with similar technology. HDR10+ Adaptive also uses light sensors to adjust the brightness of each scene to the ambient light of the room in which it is being viewed. HDR10+ Adaptive will launch worldwide with Samsung's upcoming QLED TVs.

The company ensures that this technology will improve the HDR10+ viewing experience in bright environments because according to Samsung "HDR content viewing is often optimal for darker spaces".

HDR10+ Adaptive supports "Filmmaker mode", a way that seeks to preserve the original vision with which content managers and creators develop their creations. Samsung has partnered with filmmakers, studios and consumer electronics manufacturers to create this technology that disables video post-processing and motion smoothing algorithms.

The upcoming QLED TVs that Samsung launches will feature this novelty, however, in stores and houses there are already screens with light sensors that are responsible for adjusting the scene to save energy. Although the company has not mentioned this possibility, it would be interesting if the HDR10+ Adaptive can be integrated into older models through an upgrade.

HDR has been in existence for more than five years, but what should be a global standard for all has become a war that has divided the industry into two groups. On the one hand, there are Dolby Vision supporters like Sony and streaming platforms Netflix, Disney+, Apple TV+ or the new HBO Max bet. Meanwhile, on the HDR10+ side are Samsung alongside Panasonic and Amazon Prime Video.

BA Winston, video director at Amazon Prime Video notes that "withHDR10+ mode and Filmmaker mode, Prime Video content is independently optimized to the viewing environment and customers can enjoy movies and TV shows the same way producers viewed it."

There doesn't seem to be an agreement to unify for the benefit of consumers, so now it's time to wait for Samsung's first HDR10+ Adaptive TVs to test the technology and choose each one's most interesting offering.

Post a Comment