The app store has a new system for showing how apps use data



Apple is implementing a new system in the Apple Store to provide more transparency to users about how apps use their data.

A dynamic that is branded along with iOS 14.3 and the advent of privacy tags. We tell you what this new system is all about.

That's what Apple Store privacy tags are like

These privacy tags will apply to all apps no matter which platform they are published to... iOS, tvOS, iPadOS, macOS or watchOS. And to make them easy to understand, Apple divided them into three main categories.

On the one hand, "data linked to you" refers to all the information you can use to identify the user, either through the device or through the account with the platform or service. "Data not linked to you" is information that is collected by the use of the app, for example, such as location but is not linked to the user's identity.



And the third category "Data used to track you" is data that is collected and linked to targeted advertising. So these special tags will help the user understand how the data that a certain app collects can affect their privacy and how they are used by the developer.

And of course, for this dynamic to work Apple would require developers to complete this information when they publish a new app or when they make updates, as explained in details in the Developer section.

On the other hand, apps will also need to include a link to their privacy policy. While Apple won't remove apps that don't meet the latter requirement, it won't let them update either. And this whole system is complemented by a change that will be implemented from 2021 on iOS 14 and iPad 14, as mentioned on the Apple page. This will require developers to request explicit permission from users before tracking their activity for advertising purposes.

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