What WhatsApp should do to prevent its users from leaving WhatsApp

Since the announcement of Whatsapp's privacy policy changes (which don't change that much), many users have decided to leave the messaging platform to go to Telegram (here's the video with its advantages)or Signal. Logically Facebook is now trying to fix the problem with some actions, such as delaying the implementation of these changes or making it clear that they do not affect the European Union, although there are other things it could do to prevent the leak.

For now, Whatsapp has performed the following actions:

– You have deferred the deadline to accept the new terms.

– Displays status updates that address some rumours that continue to be disclosed. They specify that you cannot read chats or listen to calls and that you do not share contacts with Facebook, among other things.

– In India, WhatsApp's largest market in terms of several users, it publishes cover ads in major newspapers that read "WhatsApp respects and protects your privacy".

– Repeat in media that the changes "do not affect the privacy of your messages with your friends and family in any way" and that it relates only to interactions with companies.

But here's what you should do to be more effective:

– Redraft the privacy policy so that it does not "scare" non-lawyers. His vocabulary is complex to understand, and he does not make clear the intentions in any way.

– Create sections such as "What data will always be private", "What data will be public and for whom" or "How we will make money with Whatsapp". Explaining Whatsapp's business model will help users understand who or what is considered a product.

– Whatsapp does not clearly specify the amount of metadata it collects, which is substantial compared to other messaging services, or why it does so. I should make this clearer.

About Whatsapp business

It indicates that it shares data with companies when we write to a company account but washes hands if the company decides to capture our data and use it in some illegal way. If we set up a chat with a company that uses Whatsapp Business, and that company puts our phone on a list for others to spam us by selling fibre optic offers, who is to blame? Who could we report? The company or WhatsApp for filtering the data?

To solve this problem should establish a basic rule: if we contact a company, our contact (name and phone number) should be hidden, and it is up to the user to make it visible, knowing the consequences of that act.

The problem is not simple, but retrieving the image of the company is not either, and showing a popup of the type "these are the new policies, or you accept them or we delete the account on the 8th" is a clear example of what cannot be done in a tool used by billions of people (in fact it should never be done).

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