An Instagram test prevents you from sharing feed posts in stories



An approach that's not working on Reels, as users often share their TikTok videos to reuse content. While you can't prohibit users from following this dynamic, you're trying to set certain limits related to the content of Stories.

Instagram I don't want duplicate content in Stories

As mentioned in The Verge, Instagram is testing with selected users that prevent them from sharing feed posts in Stories. Yes, Stories do not allow you to post photos or videos posted from your feed.

What's this all about? Instagram wants users not to repeat posts in different formats. According to their research, users prefer to see original content in stories, whether photographs or videos. So repeating content would only cause users to lose interest in the content that's shared in stories, or get bored of seeing the same post in all Instagram formats.

Instagram tests removing the ability to share posts to stories - The Verge

And of course, Instagram also wants users and creators to engage with the audience and tools provided by the platform. So Instagram doesn't want duplicate content. A practice that is very common among users, especially among celebrities. And it's not always meaningless duplicate content, or because they don't know what to share in their Stories.



We'll need to see if this Instagram test can prove its point and is a better user experience related to Stories. Still, it doesn't seem to be a limitation that users will approve if we consider that it's a widespread trend.

At the moment, it's just a test, and it doesn't mean it's going to be implemented globally. We'll have to wait to see what happens to this limitation on the content that can be published in Stories.

Instagram tests removing the ability to share posts to stories - The Verge


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