Google is going to delete cookies and bet on a more private website

This movement is historical on Google, cookies are files that are stored with the history of the searches you do on the Internet. This information helps companies, among other things, create personalized ads.

Now Google wants to re-enter the situation and will delete cookies in search of a more private and secure website. Why this change? The Internet giant, promoted by the latest developments and user revolutions, has realized that by allowing those personalized ads that are based on search history, it has made thousands of companies have access to that information.

Google says it will not take any similar action when it comes to tracking. The blog reads: "Itis difficult to conceive of the Internet we know today, with information on all topics, in all languages, available to billions of people, without advertising as an economic basis."

Having supported the Internet business in ads is what has led to the lack of privacy and trust currently in users.

Google's blog refers to a study conducted by Pew Research Center that 72% of users feel that almost everything they do on the Internet is being observed by advertisers and businesses. In turn, 81% believe that the risks of this dynamic outweigh the benefits that can be obtained from personalized advertising.

A while ago Google commented that it would delete third-party cookies in its Chrome browser. At that time it was set for 2022 and now the date has neither been confirmed nor has it been demented. There is no data on the blog, only the intentions of deleting it and not taking any similar measures again.

"Today, we make it explicit that once third-party cookies are deleted, we will not create alternative identifiers to track people while browsing the web, nor will we use them in our products."

It is not the only one in the sector that will delete cookies. What sets the Chrome browser apart from others is that the competition will replace third-party cookies with alternative user-level identifiers.

Google, on the other hand, states that they will not follow those steps as user-level identity allows advertisers and businesses to obtain information such as PII charts based on users' emails.

The Internet giant will offer an API that will help protect privacy by avoiding individual tracking and all this while still giving useful results for advertisers and businesses.

David Temkin, Director of Product Management, Trust and Privacy for Google Ads, says: "People shouldn't have to accept being tracked on the web to get the benefits of relevant advertising. Advertisers don't need to track individual consumers on the web to get the performance benefits of digital advertising."

All this goes very far to the open warfare thread between Google, Facebook, and Apple. By remembering, Cupertino's company will soon release the official version of iOS 14.5, in it, there will be a feature called Transparency tracking apps that will allow users to decide whether or not to allow tracking.

We'll see how the market evolves with the introduction of Apple's news, the removal of cookies in Chrome, and whether Facebook manages to adapt or will continue to paddle against the current.

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