Amazon opens a hairdresser in London, with augmented reality

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A hairdresser where it will be possible to see the final aspect before someone starts working, that's what Londoners will have thanks to a new Amazon project.

Just as Amazon reinvented grocery shopping by offering box-free places, it now wants to apply technology to hairdressers. We'll have it in East London, the first 140 square meter salon where customers can try virtual hair colors using an augmented reality color bar and buy selected beauty products using screens and QR codes.

AR technology is based on a tablet embedded in a mirror and will allow customers to look in different tones using the device's front camera. It's a bit like what Amazon's Live Mode makeup feature does in its mobile app in 2019, but at the time it was very limited to lips.

Amazon Opens Augmented Reality Hair Salon in London to Showcase Tech -  Bloomberg

The shopping experience uses Amazon's new point-and-learn, point-and-learn technology, allowing customers to point products on a shelf to view relevant information, including brand videos. The user can then purchase the items by scanning a QR code to visit the product page on the Amazon UK site.

The venue will offer a traditional style of professionals at Neville Hair and Beauty, a London-based boutique that typically charges between £50 and £250 for cuts and treatments for adults, so it's more of a partnership between luxury hairdressing and Amazon technology.

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