Instagram releases equivalent to TikTok duos for reels

We know that Instagram has a long way to go so that its TikTok equivalent can reach a level similar to the features currently offered by ByteDance's popular short video platform to its users.

In this sense, Instagram has just announced the official arrival of the Remix Reels, which becomes the equivalent of one of the most used creative features among TikTok users: the duos.

Bringing new creative possibilities

Basically, this function allows you to use a Reel already published by another user to create a new Reel that mixes the contents of the original Reel with your own, being able to upload already pre-recorded content or record it directly with the application.

With the advent of Remix Reels, new Reels that are released from now on will be enabled by default so that they can be used with this feature, while users can enable this possibility on older Reels available, if they wish, and may even prevent their new Reels from being used by others to create their Remix Reels.

During the editing of the Remix Reels, users will also be able to control both the audio level of the original content and their own, and can even add a voiceover among other elements, thus giving more creative possibilities to the users themselves.

Instagram is at a point that went from initially allowing users to recycle content from their TikTok accounts on Reels to vetoing it in recommendations, preventing users from uploading their videos with the TikTok watermark.

And while still copying popular TikTok features on Instagram Reels, in TikTok, as we've seen in recent months, they continue to advance in many other possibilities, looking to take the lead.

At this point, Instagram may make the mistake that adding more features for Reels over time, which can lead to your app becoming heavier, so you'll need to look for a balance that allows for sustained growth while maintaining your requirement levels for mobile devices operation.

It will be interesting to see what the following movements will be, bearing in mind that on Instagram they will also seek the simplification of the user experience, currently of some complexity, so they will have to take steps that are very thoughtful and analyzed in advance.

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