Outside of the superficiality with which they are treated most of the time, memes are part of the contemporary history of the web and communication in general, being itself a means of coding messages.

With the emergence of FTTs as a mechanism to facilitate the commercialization and management of the intellectual property of digital work, famous viral images have been released over the past time.

Disaster Girl

disaster girl

This close-up photo of a girl smiling in front of a burning house has been used in multiple digital vignettes to joke about the alleged "bad intentions" of its protagonist, Zoe Roth, also called on the web "the girl of disaster".

The photograph dates back to 2005 and was taken by Zoa's father. An original copy, certified as such, was marketed by Roth for about half a million dollars, as reported in the New York Times.

Keyboard Cat

Keyboard Cat

An iconic representative of YouTube's first viral videos, this audiovisual piece was marketed for just over $93,000, through a digital auction.

In this case, the NFT contains an authentic copy of the original clip, which dates back to 1984.

Nyan Cat

Nyan Cat

Another example of the popularity of feline characters on the web. This animation was designed under a pixel art aesthetic dates back to2011. This tartlet-bodied cat, which leaves a rainbow sting while floating in space, is considered one of the viral icons of the past decade.

Under the same dynamic, an authentic reproduction of this design, certified as original by its creator, Chris Torres, was marketed for a figure close to $600 thousand.

Laina, the "girlfriend too attached"


The menacing smile of Laina Morris, embodied in her popular portrait, has given life to a large list of viral vignettes that use her image to accompany her with phrases that allude to jealousy within couple relationships.

Along with boosting the popularity on the network of its protagonist, who even dabbed as a YouTuber, this photograph managed to be marketed for no less than $411,000.

Bad Luck Brian

Bad Luck Brian

Reddit has been the source of a lot of viral content on the web. That was the case with this meme, which is based on a yearbook photo of a boy representing the bad luck made person.

Kyle Craven, who gave life to that celebrated portrait, marketed his viral photograph as NFT for just over $55,000 at auction.

Memes clearly have a powerful cultural impact, which has been reflected in the commercial impact of opening these instances.

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