Facebook will start showing ads on Oculus

Virtual Reality (VR) has long promised us a whole range of new experiences and interactions with technology. Currently, we can find applications such as games, design, and productivity. But the intention, at least in Facebook'splans, is to make these systems give way to a new machine user interface but to do so, one of the steps to take is monetization and, in that sense, it announced that it will start showing ads on its Oculus Quest service.

In the coming weeks, the advertising will begin to appear within the title of Resolution Games, Blaston, as well as in two other applications, although it has not been specified which ones. And that's just the beginning. Later, Facebook will expand the system based on user feedback because, he said, it aims to create a "self-sufficient platform" for the development of virtual reality.

It must be said that it will not be the first time that the company introduces ads in its VR system. Since last month Facebook had already brought advertising to the mobile app Oculus, even, and has used some data to guide what users see, according to a report by the medium "The Verge".

What Facebook is now proposing is to place ads within the Oculus VR platform itself. "Once we see how this test works and incorporate feedback from developers and the community, we will provide more details on when the ads will be most available on the Oculus platform and mobile app," the company said in a post on its blog.

They also clarified that, as in non-virtual reality applications, users will have the option to block certain publications or specific companies so that they do not appear in advertising spaces.

Facebook further emphasized that it will not change the way it collects or analyzes user information. He explained that some of the most sensitive data, such as raw images from the cameras of the Oculus viewfinders and information about the physical state of the person, will remain only on the users' devices. In addition, the company said it has no plans to target ads based on motion data or recordings from its voice assistant.

However, a company spokesperson told "The Verge" that the system will use users' Facebook profile information, as well as "whether you have viewed, installed, activated or subscribed to an Oculus app, added an app to your cart or wish list, as well as viewed, scrolled, saved or clicked on an ad within a third-party app."

What will your ads look like?
According to the first published tests, users will be able to click on an ad and open it or save the link for later. The first option will open a landing page in the Oculus Quest web browser, and the second option will save the ad in the Quest VR experience and explore sections of the Oculus mobile app.

It was also explained that developers will get a share of the revenue from the ads in their apps, but Facebook doesn't reveal the percentage.

The first ads look like standard boxes within the game's interfaces, but the Facebook blog post says they're exploring other options as well. "We're currently investing in discrete ads as a new way for developers to create businesses, and while we're not yet ready to test them, we're also exploring new formats that are unique to virtual reality," they said.

Facebook insisted that the ads are part of an attempt to find profitable business options in the growing but the often difficult field of virtual reality app development. "This is a key part of making sure we're creating a self-sufficient platform that can support a variety of business models that unlock new types of content and audiences. It also helps us continue to make innovative AR/VR hardware more accessible to more people," the blog post says.

Post a Comment