Switch Pro: Nintendo of America President Responds to Reports of New Hardware

Switch Pro: el presidente de Nintendo de América responde a los reportes de nuevo hardware - Nintendo Switch

While not confirming or denying the existence of an updated Switch, Nintendo of America President Doug Bowser has responded to reports of updated hardware by sharing the company's philosophy on taking the next technological step.

Speaking to The Washington Post, Bowser was asked about this supposedly new Nintendo Switch that is said to have a larger screen and the ability to generate ultra-high-definition 4K graphics when in the dock. His answer didn't give an idea of whether or not this new Switch exists, but it sheds light on how Nintendo decides when the time is right to release new hardware.

"We're always looking for technology and how technology can improve gaming experiences," Bowser told The Washington Post. "It's how technology can specifically improve a gaming experience. And then where do you apply that technology? Do you want to apply it on existing hardware or platforms or do you want to wait for the next platform? And then, what's the right gaming experience with that? There are several factors involved and it's something we're always seeing."

Bowser on the success of Switch and Nintendo's expansion out of console games

Bowser was much more open to discussing Nintendo's presentation at E3 2021 and how, five years later, Switch is "redefining what a console's life cycle can look like." As it stands, Nintendo Switch has sold more than 85 million consoles and shows no signs of stopping. In the United States, Switch has topped NPD's best-selling console list for 30 months in terms of unit sales, and games like Mario Kart 8: Deluxe (which is a re-release) are consistently on the list of the 10 best-selling games.

Bowser also highlighted how Nintendo is focusing on much more than just Switch, as seen with its partnership with Universal Studios to build theme parks around the world, its expansion into the mobile gaming market, and it's choice to "selectively" license its IP to other brands like LEGO.

"We see ourselves as an entertainment company that focuses on unique entertainment experiences," Bowser said. "At the heart of that is our integrated model of hardware and software, and that model has allowed us for decades to generate the characters, the deeply immersive worlds in IP that we all know and love so well, but we also know that there is an opportunity to introduce more people to that intellectual property."

Mobile games, in particular, are a way for Nintendo to expand into markets where the Switch isn't currently sold. Across six games, including Fire Emblem Heroes and Animal Crossing: Pocket Camp, Nintendo's mobile games have had 650 million unique downloads.

"Our smart device strategy has already enabled us to reach consumers in 164 countries. We believe we've been able to expand that audience of people who have now experienced Nintendo games, and we can bring them closer to that hardware-software system built into the deeply immersive games that you and I know and play."

As for Nintendo's aggressive approach to protecting its intellectual property from games and fan-made projects, Bowser said this is so important for Nintendo to properly build these properties.

"We have a passionate community and we appreciate it very much, and we always want to hear and understand as we develop content in the future," Bowser said. "There are times when we need to strengthen our IP for reasons that I think are very critical. Intellectual property protection is very important when we think about our ability to continue building on these properties, and we hope that people understand that that's why we protect them the way we do."

In closing, Bowser said that despite the supply chain issues related to chip shortages and the impact of the COVID-19 pandemic, it's a really exciting time to be a part of the gaming industry.

"I think it's an exciting time to be a part of the gaming business, I really do," Bowser said. "We see more and more people participating in it as part of their main forms of entertainment in general. We see several ways they can participate, whether it's on mobile platforms or on dedicated platforms like Nintendo Switch. It's a vibrant industry for the future."

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