Facebook’s metaverse gambit is a distraction from its deep-seated problems

Mark Zuckerberg demonstrates an Oculus Rift headset at a 2016 event.

Enlarge / Mark Zuckerberg demonstrates an Oculus Rift headset at a 2016 event. (credit: David Paul Morris/Bloomberg via Getty Images)

Facebook mastered social media by giving people an easy way to share their offline lives with friends, family, and complete strangers on the Internet. So why is the company now trying to invent a virtual universe that effectively turns its back on reality?

Over the past week, the social media company has blitzed media outlets with news about its “metaverse” initiative, a plan to create virtual worlds where people can interact to play games, have meetings, and so on. Last week, CEO Mark Zuckerberg shared his metaverse plans with the public in an interview with The Verge. Then, earlier this week, Facebook announced that it would be putting together a metaverse team staffed with a handful of longtime VPs.

It’s clear that Zuckerberg has been thinking about this metaverse idea for a while. But the timing of Facebook's announcement is interesting, to say the least. Facebook has “a history of doing these kinds of technical projects that look like they might be revolutionary at times when they’re being criticized for their lack of social responsibility,” Jen Goldbeck, a computer scientist and professor at the University of Maryland, told Ars.

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